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SEO Content Writer — Job Description

Part of the eDariba Marketing Team docs. Read the Marketing Brief first. Related docs for this role: 02-workflow.md · 03-kpis.md

Role summary​

Writes website content (articles, landing page copy, guides) that ranks on Google and brings organic traffic to eDariba. Organic search is one of our main growth channels, so this role owns turning search demand ("how to issue an e-invoice", "VAT return", "ETA product codes", ...) into visitors and trial signups.

Reports to: Marketing Manager Review & follow-up: All work is submitted to the Marketing Manager for review and approval before it goes live. The Marketing Manager follows up on progress.

Key responsibilities​

1. Keyword research

  • Find the keywords our target segments search for (accountants, business owners, professionals).
  • Group keywords by topic and search intent, and pick the best opportunities.

2. Monthly content plan

  • Build a monthly plan of articles: topic, target keyword, target segment, publish date.
  • Share the plan for review before the month starts.

3. Writing SEO content

  • Write clear, useful articles in Arabic that follow SEO best practices.
  • Every article should lead the reader to a next step (try the product, free tax reports, related article).

4. On-page SEO

  • Optimize titles, meta descriptions, headings, URLs, images (alt text) and internal links, Primary keywords, Topical map, schema mark up, search intent for each article, each article are conversational & natural, check y seo tools.
  • Publish and format articles on WordPress.

5. Tracking performance

  • Track rankings, clicks, impressions and organic traffic for our pages.

6. Updating existing content

  • Edit and improve existing articles to raise their ranking and number of clicks.
  • Refresh content when ETA rules or our product change.

Required skills​

  • Strong website content writing in Arabic, simple and clear.
  • Good knowledge of SEO fundamentals: keyword research, search intent, on-page SEO, internal linking.
  • Can publish and manage content on WordPress.
  • Can read performance data and decide what to improve.
  • Can research and explain tax/accounting topics accurately.

Tools​

PurposeTools
Keyword researchGoogle Keyword Planner, Ahrefs / Semrush / Ubersuggest, Google Trends, AnswerThePublic
Performance trackingGoogle Search Console, GA4
Publishing & on-page SEOWordPress, Rank Math / Yoast SEO
Technical checksPageSpeed Insights, Screaming Frog (basic)
Writing supportChatGPT / Claude, Google Docs

Nice to have​

  • Experience writing about tax, accounting, fintech or SaaS.
  • Basic technical SEO knowledge (site speed, indexing, schema).
  • Experience with Arabic SEO specifically.